Message from Ms Audrey Azoulay, Director-General of UNESCO, on the occasion of World Radio Day

13 February 2018

In 2018, UNESCO is dedicating World Radio Day to the theme of radio and sports.

Ms Audrey Azoulay, Director-General of UNESCO UNESCO

The radio is a powerful means to transmit the enthusiasm of sport events. It is also a means to convey the values of fair play, teamwork and equality in sport.

Radio can help combat racist and xenophobic stereotypes that are, alas, expressed both on and off the field. It allows a broad range of traditional sports to be covered, far beyond the elite teams. It provides the opportunity to nurture diversity, as a force for dialogue and tolerance.

The fight for gender equality is central to this effort. According to the report of the Global Media Monitoring Project, supported by UNESCO, only 4% of sports media content is dedicated to womens sport. Only 12% of sports news is presented by women. UNESCO is working to improve the coverage of womens sports, to combat gender discrimination on the airwaves and to promote equal opportunities in sports media. The task is immense.

On World Radio Day, let us mobilize to make radio an increasingly independent and pluralistic media. Let us join forces to celebrate the potential of sports radio in furthering development and peace.

Audrey Azoulay

The audio message in Kazak Language

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